Director Aditya Chopra is busy developing special marketing and promotional strategies to make his next film Ek Tha Tiger starring Salman Khan a huge success at the box office.According to sources, Aditya Chopra wants his forthcoming venture with Salman Khan to be not only the actor’s biggest hit, but also surpass Aamir Khan’s 3 Idiots at the box office. The filmmaker is, in fact, studying the success trends of both the actors and chalking out an appropriate strategy.
“Chopra scion is sparing no effort or cost to ensure that when the Kabir Khan directed film Ek Tha Tiger, also featuring Katrina Kaif, opens on Eid, it rakes in the highest collections ever. The idea is to not only surpass Bodyguard’s first day collections of Rs 20 crore, but also the opening day numbers of Rs 26 crore registered by Agneepath, if possible,” said a source.
“This is also why the makers will be releasing the film with a record number of prints in India and the overseas circuit,” the source added
